Counter Intelligence Software

Counter Intelligence Point of Sale

Counter Intelligence POS is a fast and efficient method of processing retail sales. Every function has been thoughtfully designed to be simple and logical and to pre-empt the thought process of the sales person. The result is minimal keystrokes, increased productivity and fast user-training.

Counter Intelligence POS is the retail point of sale software extension to Counter Intelligence Office, and can either run on the same PC or remotely on a separate machine.


  • Sales Prompts
  • Exchanges or refunds
  • Customer Marketing
  • Stock Inquiries
  • Foreign Currencies
  • Promotion Analysis
  • Parked Sales
  • Credit Card or EFTPOS sales
  • Quotes
  • Job Charging
  • Lay-bys
  • Product Search
  • Stock Transfers
  • Email send and receive
  • Discounts by % or $ amount
  • Cheque listings
  • Security passwords
  • Customer counts
  • Gift vouchers
  • Variable Screen format
  • Training Mode
  • On-line Help

Counter Intelligence Back Office

As the name suggests, Counter Intelligence Retail Management software effectively collects and collates intelligence on your retail business ie. your sales, stock, customers and salespeople. Use the data wisely and you can implement strategies for:

  • Increased turnover
  • Improved profitability
  • Reduced stock investment
  • Maximum stock efficiency
  • Reduced shrinkage
  • Greater customer loyalty
  • Improved salesperson performance
  • Increased job satisfaction

It also features an e-commerce shop module called e-Retailer that allows retailers to easily create a shop that is online but managed just like another physical shop.

Data Collected: Receipted stock data is loaded directly into Counter Intelligence Office, while sales, customer, and salesperson data is downloaded from your POS terminal(s) via LAN, phoneline, or the Internet.

Stock Data: Such as low and top performers, overstocked items, brand and supplier performance, recommended re-orders, shrinkage, and sales and margins by day, week, month and year.

Customer Data: Including buying frequency, dollar spend, bonus points, invoices and statements, sales and margins, and personal information.

Salesperson Data: Such as individual performance, customers served, items per sale, margins, discounts given and hours worked.

Purchasing: Helps you control your commitments to your suppliers through data on supplier performance, recommended re-order, projected future deliveries, outstanding deliveries, payments and payments analysis.

Customer Marketing: Helps target your marketing at receptive and profitable customers by providing data such as:

  • Sales and margins to product level
  • Buying frequency
  • Loyalty rewards earned and redeemed
  • Personalised direct mail
  • Personal information database
  • Customer analysis at pos
  • Quotations
  • Order processing with back ordering
  • Invoicing
  • Credit accounts with statements
  • Pricing unique to customers
  • Multiple types of accounts

Strategy: Can help you to invest in the right products and stores with data on:

  • Return on investment
  • Stock by location
  • Top performers
  • Poor performers
  • Brand and season performance
  • Stock shrinkage
  • Stock turns
  • Sales and margins
  • Automated stock distribution
  • Label design and printing with bar codes

Regular or random stocktaking of products can also be done to highlight possible shrinkage issues, and reporting can be at any level of detail including region, branch, stock group, brand, supplier, and product.


  • Profit and loss reporting by branch
  • Personalised chart of accounts
  • Statement of assets and liabilities


  • Sales and margins
  • Sales and margins at product level
  • Customer conversion ratio
  • Individual performance
  • Time sheets

Flexible Labeling: Counter Intelligence produces price labels including a barcode of the product's PLU number. Labels may be automatically produced when receiving stock. If the product already has a manufacturer's barcode, this can be read directly using a CCD gun or laser barcode scanner.

Fashion, Apparel & Footwear: Stock is maintained at the style level by using a dynamic matrix that specifies colours and sizes unique to the style. This ensures consistency and makes it quick and easy to add a new style to the system.

Business Process Manual: Counter Intelligence comes complete with a business process manual compiled from many years of practical retail experience. This manual provides a step-by-step guide to implementing and optimising your POS and retail stock management system.

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